Is it the imagery or the words on an image? What makes you double click on a post? Is it because you are expressing loyalty to a person or brand? We’ve ran a few tests on our own feeds to see what seems to be the main attractor of likes on a post.
We’ve tested the following:
- Imagery that isn’t very “sharp”
- Imagery with wording that isn’t relevant to the picture
- Dreadful spelling mistakes (on purpose!)
- Imagery without wording
- Wording without imagery
And the results were?
Each post, posted at the same time of day (7.20pm) recorded very similar results.
The resounding conclusion is that posting is posting! If you don’t post you don’t get any exposure. If you don’t post, you don’t have the opportunity to attract someone’s attention, that MAY lead to the beginning of a business transaction.
Just do it!!!